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About IRN

IRN was formed in 1991 and ever since has stuck to its commitment of providing a quality consultancy service to our clients which empowers them to make insightful business strategies. We are a small, but flexible consultancy which means our clients have a single dedicated consultancy team working with them at all times which translates to a more effective, personal service.

Our key consultants are:

Fred Hitchins – Director

Fred has extensive experience analysing and advising on research and trends in the transport, travel, tourism and leisure markets. Prior to forming IRN Research, Fred held marketing and strategic development roles at P&O Cruises and Thomson Holidays. He has a MBA from the London Business School.

David Mort – Director

David trained as librarian in the 1970s and has worked in a senior role in various library units. He is a member of the Special Libraries Association and City Information Group and between 1998 and 2000; he was the President of the European Chapter of the Special Libraries Association. David has previously managed a variety of public and private information services and published extensively on official and unofficial statistical sources. Manager of Warwick Business Information Service from 1979 to 1986, and set up the information service at the Centre for Local Economic Strategies (CLES) in 1987.

David has managed over 100 projects for information/content suppliers and information units. These projects have included a range of research skills, from desk research, telephone interviews, email panel surveys, face-to-face executive interviews, focus groups, and case studies.

Gary Giddings – Director

A very experienced market research professional Gary specialises in strategic planning and managing major research projects, particularly in IT, socio-economic and future trends, consumer electronics, publishing and telecommunications. He has considerable experience in the practical use of multivariate research techniques and is IRN’s expert on scenario planning. Gary has been a freelance analyst, managing editor of a leading UK research publisher and a market researcher for American Express. Gary has a Masters Degree in Economics from the London School of Economics and is a member of the Market Research Society.