International Tourism Competitiveness
22 Dec 2016
International Tourism Trends
International tourism figures for October 2016 from the Office of National Statistics (ONS) indicate a gloomy trend for the competitive position of UK international tourism. Overseas residents made 3.3 million visits to the UK, a decrease of 5% compared with October 2015. Expenditure by overseas residents suffered an even larger decline with 8% less expenditure in October 2016 compared with October 2015.
Against the background of a decline in the UK’s international tourism competitiveness, the UK demand for outbound tourism increased significantly. In October 2016, UK residents made 6.4 million visits abroad. This was an increase of 10% compared with October 2015. Correspondingly, there was an increase of 17% in expenditure by UK residents travelling abroad in October 2016 compared with October 2015.
The uncertainty of Brexit in 2016 and the Rugby World Cup in 2015 impacted on inbound and outbound tourism trends while the decline in the GBP/Euro exchange rate has not affected inbound and outbound tourism as expected.