‘Realising Market Potential with a Qualified
WHO: A fast growing Scandinavian company operating within the call centre industry
The client is a company operating within the call centre industry in Scandinavia. As a part of its growth strategy it wished to target the UK, which has seen an increase in the number of call centres over the past few years.
WHAT: A comprehensive database of individuals, trade associations and journals that have an influence over the call centre industry in the UK
The client looked to penetrate the UK market by raising its awareness among people who influence call centre site selection. To do so it needed someone to build a database containing names of people, associations and trade journals who influence call centre site selection processes.
WHY IRN: As a recognised compiler of databases of trade associations and other organisations in Europe, IRN was ideally placed to generate the database quickly and accurately
The main methodology used was to identify who actually influences the site selection process. This was primarily achieved by contact with the main trade associations and trade journals, but also with exhibitors at call centre exhibitions. Additional research was undertaken with management consulting companies who have specialist expertise in call centre site selection.
THE RESULT: The client was able to implement a communication plan as part of its marketing strategy with the crucial comprehensive database that we were able to provide
Within just 4 weeks the client was presented with a database containing contact details of organisations and individuals influential to the call centre site selection process in the UK.