‘Looking for a new job on the Internet? Which site and why…for Strategic Marketing’
WHO: One of the largest publishing and information companies in the world
The client is one of the world's largest publishing and information companies. In the UK they operate one of the leading Internet job sites.
WHAT: A highly analytical in-depth study into recruitment on the Internet which will:
understand who job site users are.
understand the differences between job seekers and non-job seekers.
understand what Internet users want or expect from a career/job site.
understand how job site users view and use current career/job sites.
understand the current levels of awareness of job sites.
WHY IRN: The ideal combination of skills in market research techniques, project management, business analysis and report writing
The main survey was run via MORI's e-public monthly Omnibus, using a questionnaire designed by IRN. From the results, IRN used a series of statistical techniques, such as cluster analysis, to assess the characteristics of job site users.
THE RESULT: A strategic management report containing a detailed profile of the typical job site user which gave direction for the future of Internet recruitment products and marketing
‘…typical job site user or visitor is a young, affluent male, looking for an IT job...’ The report provided invaluable information and recommendations for future product development and strategic marketing planning.