IRN Financial Services Market Research Reports

Finance and Property Market Trend Reports

First Time Buyers Market Trends Report 2018

In 2017, the number of First Time Buyers (FTB) mortgages taken out rose by almost 6% and the amount borrowed rose by around 7%. This followed on from very rapid growth in 2016, when the number of mortgages arranged rose by around 9% and the value of money borrowed rose by around 14%. The First Time Buyers Market Trends Report 2018 provides an overview of the UK FTB mortgage market which has witnessed a period of strong growth in the last few years.

The briefing (37pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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Buy to Let Mortgage Market Trends Report 2018

The recent legislative changes aimed at restricting the activities of BTL Landlords are now having a negative impact on the BTL mortgage market, with new home purchases by BTL landlords having slowed significantly. In 2017, the value of new BTL advances  and the number of BTL mortgages taken out declined.

This report outlines the trends in the BTL mortgage market and discusses the market’s structure, market developments and drivers, the key mortgage providers, market size and trends and forecasts to 2020.

The briefing (44pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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Home Owners Mortgage Market Trends Report 2018

Existing home owners borrowed a total of just under £180 billion in 2017 secured on their homes. The amount borrowed rose by almost 11% in 2017, mainly reflecting a sharp rise in remortgaging and lifetime mortgage activity, with the number of mortgages advances growing by almost 9%.  The Home Owners Mortgage Market Trends Report 2018 provides an overview of the UK market for mortgage taken out by existing home owners. In addition to the market size and trends, this report looks at the structure of the market for mortgages to existing home owners, discusses the drivers of demand, the factors changing how the market operates and key developments with the market. It also looks at the main mortgage providers

The briefing (40pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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UK Pension Market – Market Trends Report 2018

The UK pension market is large and diverse, with over 22 million employees in the UK having a workplace pension with most of these (around 16 million) enrolled in an occupational scheme.  In 2017, over 2 million new pension products were sold to members of the public and UK pension funds received total contributions of almost £190 billion, representing a 20% rise over the level of 2016.

In addition to the market size and trends, this report looks at the structure of the market for pensions, discusses the drivers of demand, the factors changing how the market operates and key developments with the market. It also looks at the main pension providers and provides forecasts to 2022.

The briefing (74pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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UK Retirement Planning Market 2018

The retirement options open to consumers today have expanded since pension freedoms were introduced. But freedom of choice brings with it the freedom to make mistakes. Over one-third of adults aged 55-64 who are not retired have taken money from their pension pots and over one-quarter of adults in this age group who have withdrawn money in the past two years have taken the whole pot in cash: in other words, they will not be able to generate a pension income from these pots.

The main purpose of this report is to review the UK pension decumulation market, i.e. how consumers are taking money from their pensions or how they are planning to/expect to take money from their pensions. The prime focus is on decumulation from defined contribution pensions and especially how the pension decumulation market has changed under the impact of a series of new legislation which is radically reshaping the types of pensions consumers have and how they are managing their pensions.

The briefing (61pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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UK Retail Financial Advisor and Intermediary Market – Market Trends Report 2018

In 2017, financial advisory and intermediary firms generated total revenues of just over £22 billion, of which around £4 billion was generated from advice on and intermediation of retail investment products. The total market rose by 11% in 2017 and IRN Research expects further growth of 8% in 2018. Between 2013 and 2017, revenues from all financial advisory and intermediary firms grew by 26%. Retail investment advice has undergone radical change in recent years, details of which are highlighted and discussed in this report.

This report considers the retail financial advice and intermediary market, covering regulated and unregulated advice offered to consumers when buying financial products or organising their financial affairs. It also considers intermediary non-advised product sales.  The central focus of this report is the retail investment market, but it also covers the intermediary markets for mortgages and non-investment insurance. This report considers the size of the market, recent trends, forecast for the future and sets out the environmental framework in which advice and guidance is offered today.

The briefing (60pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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UK Consumer Investors 2018

Almost eight-in-ten consumers – 37.1 million – own any type of investment product (including holding cash) with just over half owning a risky investment product (i.e. a product other than cash). Ownership of investments, especially risky investments, is skewed towards wealthy individuals.  In 2017, over 3 million investment products were sold, down on the figure for 2016. The annual market for investment products has hovered around the 3 million mark over 2013 to 2018.  Between 2012 to 2018, the main growth sectors of the market have been primarily pension-related, i.e. income drawdown, SIPP, group personal pension, private personal pension and other personal pensions.

The central focus of this report is the types of investment products consumer own, how much they are investing and the environmental framework in which investments are made. It looks at the size of the market, recent trends and provides forecasts for the future.  A special supplement is included which looks at the market size for Wealthy Investors, defined as investors with £75,000 or more invested in retail investment products, cash or defined contribution pensions which can be accessed by the pension holder.

The briefing (56pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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Home Insurance 2019

IRN Research estimates that home insurance gross written premiums (GWP) will reach around £7.5 billion in 2018, a rise of around 4% on the previous year. Consumer expenditure, as opposed to GWP, rose by 6.9% in 2018, however, excluding the impact of premium inflation on the figures, then expenditure rose by only 1.4%.  Between 2018 and 2023, IRN Research predict that home insurance GWP will rise by a steady, if unspectacular amount, averaging around 3% per year. In real terms, once the impact of inflation is considered, premiums are predicted to rise by around 1% per annum. Intense price competition will keep growth relatively subdued

This report looks at the domestic home/property insurance market, where home insurance is defined as insurance which covers individuals against the cost of repairing or rebuilding their home or replacing its contents. This report considers the size of the market, recent trends, the major players, forecast for the future and sets out the environmental framework in which insurance is sold today.

The briefing (49pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




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UK Motor Insurance 2019

In 2018, IRN Research estimate the motor insurance market generated premiums of just over £14 billion, a rise of around 4% over 2017. Between 2013 and 2015, GWP remained relatively flat, but it has grown since. Between 2018 and 2023, IRN Research predict that motor insurance GWP will rise by 23% to finish at just over £17 billion. Growth will be steady, if unspectacular, over this period, averaging a little over 4% per year

This report looks at the motor insurance market, where motor insurance is defined as insurance which covers individuals against the cost of repairing or replacing a vehicle and costs that arise due to injuries caused to other people and damage to their vehicles. Depending on the policy purchased, insurance may also cover the contents included within the vehicle or replacing its contents.

The briefing (50pp, PDF), is available directly from IRN Research, priced at £250. UK sterling price is plus VAT so total price is £300.




Report PDF is dispatched when payment cleared

Buy any two market trend reports and receive a discount

Buy two finance reports for £450, or £540 inc VAT (10% discount)


Report PDFs will be dispatched when payment cleared and you email us with the titles of the reports you wish to purchase

Buy any three market trend reports and receive a discount

Buy any three reports for £600, or £720 inc VAT (20% discount).



Report PDFs will be dispatched when payment cleared and you email us with the titles of the reports you wish to purchase

The Accountancy Market

IRN have produced two market research reports on the accountancy market.  Both consider the market for accountancy and allied services, defined as accountancy and audit work, bookkeeping and tax consultancy. The first – the Accountancy and Allied Services Market –  shows the structure of the market and demand, the market size and trends (including an impact assessment of Brexit on the market) and looks at the largest firms and considers the key issues affecting the market at the moment. The second report – Trends in the Accountancy Market – looks at the turnover and output trends of the market since 1998 and discusses the seasonality of sales and considers recent trends in turnover.

Pension Market Landscape

A review of the UK pensions market and recent legislative changes, looking mainly at the workplace pension sectors including the impact of Auto enrolment.
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Finance and Property Consumer Research Reports

Mortgage Customer Journey Consumer Research Report 2018

80% of consumers who have recently taken out a mortgage faced at least one problem when moving through their customer journey, with 47% experiencing problems finding a provider/mortgage deal and 34% facing problems when dealing with the documentation and paperwork. These findings come from the IRN Research Consumer Research report, Improving the Mortgage Customer Journey 2018. This report will trace the ‘customer journey’ of consumers when taking out a mortgage. It considers the process from the initial search to the release of funds and beyond, providing a detailed narrative of the mortgage process. By understanding the customer pressure points within this process, this report will enable lenders to reduce churn, improve retention and understand better the push and pull factors in an increasingly competitive market.

The briefing (71pp, PDF), is available directly from IRN Research, priced at £2,500. UK sterling price is plus VAT so total price is £3,000.




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First Time Buyer Mortgages Consumer Research Report 2018

64% of First Time Buyers (FTBs) told us it had proved/it is proving difficult to buy their first home, with 78% of individuals planning their first purchase soon finding it difficult. These findings come from the IRN Research Consumer Research Report First Time Buyer Mortgages 2018. This report aims to give clients a crucial insight as to the current mind-set of the typical first-time buyer (FTB), their approach to their first property purchase, and where this is directly impacting their wider spending potential. A key aspect of this report is to consider the customer journey taken by recent FTBs and how this may differ from the journey likely to be taken by FTBs entering the market in the coming years. It also examines the market and identifies potential opportunities for relevant providers to grow their business and analyses how government-backed schemes to help FTBs have impacted the market. The report will further explore what mortgages FTBs have or are considering buying, and where they have sought advice.

The briefing (79pp, PDF), is available directly from IRN Research, priced at £2,500. UK sterling price is plus VAT so total price is £3,000.




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Existing Mortgage Holder Mortgages Consumer Research Report 2018

Just over half (51%) of Existing Mortgage Holders (EMHs) interviewed in our survey (not representative of all EMHs) are not planning to take out a new mortgage in the coming three years: those with such plans tend to be younger than EMHs with no such plans and tend to be more affluent.  Once Existing Mortgage Holders get to around the age of 50, their likelihood of taking out a new mortgage diminishes.  These findings come from the IRN Research Consumer Research Report Existing Mortgage Holder Mortgages 2018.  This report aims to give clients a crucial insight into the current mind-set of individuals who currently own a mortgage, some of whom may be planning to take out a new mortgage product over the coming three years. A key aspect of this report is to study how those planning a future mortgage application will approach their customer journey. It will also contrast and compare existing mortgage holders (EMHs) who are likely to take out a new mortgage in the future and those who will not, and it will identify potential opportunities for relevant providers to grow their business. The report will further explore what mortgages EMHs have and where they may seek advice.

The briefing (79pp, PDF), is available directly from IRN Research, priced at £2,500. UK sterling price is plus VAT so total price is £3,000.




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Consumer Investment 2018

78% of consumers can be considered as Investors, that is they own one or more of three types of asset: risky investment products (e.g., equities, unit trusts, investment property, self-invested pension plans), cash or defined contribution pensions which they have the right to access and withdraw money from. Investors fall into two prime groups: Uncertain Investors (around one-in-four Investors) and Positive Investors (around three-quarters of Investors). These two groups are differentiated by their attitudes to taking risks, their levels of wealth, financial knowledge, approaches to investing and their gender and social grade.

The aim of this report is to study how UK consumers behave when they make financial investments. Consumer investing behaviour is studied in terms of consumers who currently own investments and consumers who hold money in a form which could potentially be released to invest into investment products (e.g. held in cash or defined contribution pensions if the consumer is aged 55+). The report considers what types of assets consumers hold, how they purchase and invest and what factors influence their purchases. It also considers how consumer investment behaviour has been influenced by developments like fund platforms.

This report (77pp) and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research, priced at £2,500 (plus VAT) each, so the total price is £3,000.  Discounts for multiple report purchases, report only, dataset only, or purchases of extracts.

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Consumer Financial Advice Consumer Research Report 2018

Currently, 26% of Investors take professional advice, with advice most likely to be sought and taken by wealthy investors who lack confidence in their own investing abilities. Professional advice is used to an above average degree by Investors who are: Risk Takers (own risky investment products), have wealth of £100,000+, are from the AB social grade, are males and are age aged 25-44. Financial advice is primarily sought for investment selection, planning or management and pension selection and planning.

The aim of this report is to study how UK consumers obtain and judge the advice they receive when they make financial investments. This is studied in terms of consumers who currently own investments and consumers who hold money in a form which could potentially be released and invested in investment products (e.g. held in cash or defined contribution – DC- pensions if the consumer is aged 55+). The report considers what types of advice consumer want, where they and how they access advice and how much understanding do they have of the advice process. It also considers how consumer investment behaviour has been influenced by online developments such as Robo-Advice and how the Retail Distribution Review has influenced behaviour.

The briefing (69pp, PDF), is available directly from IRN Research, priced at £2,500. UK sterling price is plus VAT so total price is £3,000.




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Wealthy Investors Consumer Research Report 2018

Just under one-third of Investors can be called Wealthy, having £75,000 or more spread across risky investment products, cash and/or defined contribution (DC) pensions which can be accessed by their owners. Relative to Investors with less wealth, Wealthy Investors are more likely to be male, mature and affluent (from professional occupations). Just over one-in-ten Wealthy Investors can be classified as Millionaires.

The aim of this report is to study UK consumers with investible wealth of £75,000 and above. It considers how these individuals invest their money and obtain and judge the advice they receive when they make financial investments. Wealth in this context is taken to include money currently invested in risky investments products, money held as cash and money held in defined contribution pensions which can be accessed by the pension holder (i.e. the pension holder is aged 55+). The report considers what types of financial products wealthy investors hold, how much they understand about the investment process, their overall approaches to investing, the type of financial advice they want and how they access advice. It also considers how wealthy investor investment behaviour has been influenced by online developments such as fund platforms

The briefing (89pp, PDF), is available directly from IRN Research, priced at £2,500. UK sterling price is plus VAT so total price is £3,000.




Report PDF is dispatched when payment cleared

Banking Reputation 2019

The banking industry still suffers from reputational damage as a legacy of past (and some on-going) scandals. Consumers generally have less positive view of the industry than they have of individual bank brands and the individual banks they use. In the banking industry, the whole (the industry’s reputation) is worth less than the sum of its parts (the reputation of individual bank brands).  While 79% of consumers are satisfied with their own bank, only 44% look favourably towards the industry as a whole.

Consumer positive views of either the industry or individual banks are based on an unemotional assessment of the banking services provided, principally an assessment of the current account and/or online banking system. Consumers do not have warm and cosy feeling towards individual banks or the industry, they remain somewhat detached from both, even those consumers who tend to look favourably on the industry or individual bank. Consumers respect banks and industry more than they like either.

This report provides key reputational and trust metrics regarding the banking industry and the banks used by individuals. This report enables providers to gauge the success of their own and others’ engagement strategies, and the extent to which brands have been successful or otherwise in dealing with and recovering from high-profile banking crises which have impacted on the industry and specific brands.

This report (68pp) and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research, priced at £2,500 (£3,000 including VAT) each.  Discounts for multiple report purchases, report only, dataset only, or purchases of extracts




Report PDF is dispatched when payment cleared