How Consumers Invest 2022

The aim of this report is to study how UK consumers behave when they make financial investment decisions. The report considers what types of investment products consumers hold, how they purchase and invest and what factors influence their purchases. It also considers how consumer investment behaviour has been influenced by developments like Covid-19 and potential investment frauds. For this report, IRN Research commissioned Maru/Blue to conduct a survey among its online panel, drawing on a nationally representative sample of 2,148 UK adults aged 18+. This generated a sample of 1,076 individuals who own any type of investment product.

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Report Highlights

Consumers split into two even camps: 50% can be defined as Investors (i.e., they own at least one type of investment product), with the other half not owning any form of investment product (i.e. non-Investors).

Investors, as might be assumed, tend to be more affluent, from higher social grades compared with non-Investors. The likelihood of a consumer being an Investor tends to rise with income, social grade and age, with men more likely to be Investors compared with females.

The typical Investor holds an investment portfolio valued at £73,657. Older affluent consumers, especially those who are retired and have income from a private or workplace pension, have the highest levels of wealth. In general, like the tendency to be an Investor, the level of wealth among Investors tends to rise with income and social grade and is higher among males rather than females.

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