Consumers split into two even camps: 50% can be defined as Investors (i.e., they own at least one type of investment product), with the other half not owning any form of investment product (i.e. non-Investors).
Investors, as might be assumed, tend to be more affluent, from higher social grades compared with non-Investors. The likelihood of a consumer being an Investor tends to rise with income, social grade and age, with men more likely to be Investors compared with females.
The typical Investor holds an investment portfolio valued at £73,657. Older affluent consumers, especially those who are retired and have income from a private or workplace pension, have the highest levels of wealth. In general, like the tendency to be an Investor, the level of wealth among Investors tends to rise with income and social grade and is higher among males rather than females.
