By their nature, policyholders are price sensitive when buying insurance, with over seven-in-ten putting price first when buying all or some of their insurances. On balance, consumers tend to downplay branding, with almost seven-in-ten being indifferent to the brand of the insurance provider when buying all or some of their insurances
Consumers are cautious about taking insurance risks. When considering insurance cover, consumers have a bent towards being risk averse rather than being risk takers.
Over half of consumers lack certainty when buying insurance, especially consumers under the age of 45.
Over six-in-ten consumers like to buy insurance online and/or are willing to get advice online