Motor Insurance Consumer Research Report 2019

This report examines the motivations, experiences and opinions of the UK motor insurance customer. It  identifies and analyses consumer attitudes towards motor insurance, looks at the claims experience of drivers, and investigates why they choose one route to purchase over another. In addition, it will explore how price sensitivity is impacting the market. Essentially, the report studies the policyholder’s customer journey from the point where they recognise a requirement to make a purchase to the point when they are a customer and may run into issues like claiming or registering a complaint

Report Price £1,700.00 (VAT 0%)

Report Highlights

Around 80% of consumers are Drivers, defined as individuals who either own a car or have use of a car owned by someone else. Only around nine-in-ten Drivers (89%) have motor insurance. Most insured drivers are risk averse (want insurance cover) and are happy with the cost of their insurance, but around one-quarter of Drivers would take risks (go uninsured) if they could. When buying and arranging motor insurance, just over one-third of policyholders need significant assistance. When searching for and selecting motor insurance, almost half of motor insurance holders show a preference for carrying out some or all of their customer journey online. However, a majority of consumers, while they may shop online, adopt a flexible, agile approach to arranging insurance, showing a willingness to research and buy insurance via both online and offline channels.This report (87pp) and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research, priced at £1,700.  




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Report Features

Type Consumer Research Report
Year of Publication 2019
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