At the end of 2019, UK households collectively held £3.7 trillion in non-pension financial assets, with their accumulated wealth having risen by almost 6% over the year. Consumers invested £33.5 billion net into non-pension financial assets in 2019, 9% more than in 2018, but only investments in saving deposits and life insurance and endowments increased. Given Brexit and political uncertainty, it seems consumers retreated to the safety of cash deposits (even if the returns are minimal) and longer-term investments (e.g. long-term investments that that ride out shift-term market fluctuations). As a result, volume sales of riskier investment products (like stocks and shares ISAs, bonds and funds) declined by 16% in 2019 as the political uncertainty with regards to Brexit and the election depressed sales.
The central focus of this report is the types of investment and savings products consumer own, how much they are investing and the environmental framework in which investments are made. It looks at the structure and size of the market, recent trends and provides forecasts for the future.
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