The latest consumer research findings from IRN Research show that a majority of adults have used a law firm/solicitor in the last five years, but use of other legal services providers is also growing. A clear majority find it difficult to differentiate one law firm from another but over three-quarters would be influenced in their choice of law firm by price information on a law firm website i.e. when choosing between law firms they would choose the one giving clear price information on their site (New price transparency regulations have been introduced requiring law firms in some practice areas to publish prices but some law firms have yet to comply).
The UK Legal Services Consumer Research Report 2019, and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research.
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