The UK Legal Services Consumer Research Report 2020 is the second annual edition of the report and it offers insights into consumer behaviour, perceptions, brand awareness, and intentions. This report is based on responses from a national sample of 1,060 consumers.
|Report Price||£1,200.00 (VAT 0%)|
The latest consumer research findings from IRN Research show that most broadly welcome recent initiatives like publishing price information on law firm websites, and allowing freelance solicitors. Consumers still say that they find it difficult to differentiate one law firm from another, but publishing price information would encourage more than eight out of 10 consumers to choose that law firm over one that does not publish prices. A majority would also consider using a freelance solicitor if the freelancer offered the same service at a lower price than a law firm.
Consumer awareness and use of leading legal brands is increasing: where brand comparisons are made between 2019 and 2020, 58% of the brands considered have increased both their awareness and use levels