The latest consumer research findings from IRN Research suggest that awareness of the leading personal injury (PI) brands has increased over the year as these brands aim to increase their presence in the market. A majority are aware of three brands and these are either leading CMCs or legal marketing groups which spend heavily on TV advertising and online marketing: National Accident Helpline, Accident Advice Helpline, and InjuryLawyers4U. Awareness of Admiral Law and First4Lawyers is just under 50%.The leading established law firm brand, in terms of consumer awareness, is Cooperative Legal although it has reduced its involvement in the PI market. Close behind are Irwin Mitchell and Slater & Gordon.
However, while these brands aim to increase their use another finding shows that 43% of individuals would be willing to submit their claim to an online claims portal and complete the process themselves. There is less enthusiasm and some concerns amongst individuals about representing themselves in court, dealing with court forms, and negotiating a financial settlement with the defendant.
The Personal Injury Consumer Research Report 2019, and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research. Discounts for report purchase only, dataset only, or purchases of extracts.