The leading established law firm brand, in terms of consumer awareness, is Cooperative Legal although it has reduced its involvement in the PI market. Close behind are Irwin Mitchell and Slater & Gordon.
However, while these brands aim to increase their use another finding shows that 43% of individuals would be willing to submit their claim to an online claims portal and complete the process themselves. There is less enthusiasm and some concerns amongst individuals about representing themselves in court, dealing with court forms, and negotiating a financial settlement with the defendant.
The Personal Injury Consumer Research Report 2019, and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research, priced at £1,500 (plus VAT). Discounts for report purchase only, dataset only, or purchases of extracts.