UK Wills, Trusts & Probate Market 2020 - Consumer Research Report

The Wills & Probate Consumer Research Report 2020 is the third edition of this report offering insights into consumer behaviour, perceptions, brand awareness, and opinions. This report is based on responses from 2,093 adults (755 with a will, 568 been through probate). The report benchmarks 2020 results with results in 2019 and 2018.

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Report Highlights


Will writing is still an activity which most individuals fail to prioritise. It becomes of greater importance as consumers get older, and/or build up assets and this is reflected in our latest survey: as in previous years it is the older age groups – 55 and over – where will ownership is very high and will ownership in all age groups below 55 is much lower. Dealing with probate is also an activity that is largely the preserve of older adults. Law firms and solicitors are still used by a majority for both wills and probate advice, despite increased competition from others.

The Wills & Probate Consumer Research Report 2018, and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research.

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Report Features

Type Consumer Research Report
Year of Publication 2020
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