Wealthy Savers and Investors 2020

The aim of this report is to study UK consumers with wealth held in saving and investment assets of £75,000 and above. It considers how these individuals invest their money and obtain and judge the advice they receive when they make financial investments. Wealth in this context is taken to include money invested in risky investment products and money held as cash. For this report, IRN Research commissioned Made in Surveys Group (MIS) to conduct a survey among its online panel, drawing on a nationally representative sample of 2,076 UK adults aged 18+, which generated a sample of 397 individuals who can be considered as wealthy

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Report Highlights

20% of consumers who own any savings or investment products in the UK are considered wealthy, that is they have a minimum of £75,000 held in investment or saving products. Most of the Wealthy (80%) have saving and investment wealth of £100,000 or more.  The Wealthy are characterised as being:

  • More likely to be male rather than female
  • Individuals of greater affluence, as measured by income
  • Individuals from the higher social grades
  • Older than the Not Wealthy, although a comparatively large percentage of the wealthiest fall into the 35-44 age group.
  • More likely to live in London compared with the Not Wealthy.

When investing and saving money, the Wealthy are characterised by being more likely than the Not Wealthy to:

  • Establish clear motives for saving/investing (whatever they may be)
  • Have the financial comfort to be able to save/invest regularly – i.e. to have a certain level of household income.
  • Be more likely to be saving and investing over the longer-term (e.g. retirement/old age) and medium-term.
  • Be more confident they can reach their saving and investing goals.
  • Be looking for capital gains over the medium to long-term rather than short-term income.



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Report Features

Type Consumer Research Report
Year of Publication 2020
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