Cost-Effective and Robust Research for Medium and Smaller Law Firms

IRN Research, a UK research agency providing specialist research services to the legal services market, has launched a client satisfaction service specifically designed for law firms.
As competition in the legal services market intensifies, law firms need to shift from “this is what we offer clients” to “what would you like from us”. Otherwise, law firms potentially risk losing clients to competitors – historic and new players such as banks, supermarkets, and insurance companies.

Client satisfaction surveys are important measures of how well law firms are serving their client base. They highlight strengths and weaknesses and areas where change and improvements are needed, and allow law firms to benchmark their performance over time. In addition, they can identify other client demands and potential new sales opportunities. For example, individual personal injury/conveyancing clients satisfied with your service may then be open to other services such as wills and probate.

IRN’s law firm entry level service offers a cost-effective and robust way to measure client satisfaction with:

• Regular online/email surveys (pre-set questions) to clients at the end of a matter
• Optional branding of the survey under the law firm name, and branded survey URL linked to and from a law firm's web site
• Regular reports of the survey with data and analysis (frequency decided by you)
• Potential benchmarking of results against sector average and practice area average

The above covers the entry level package but we can also offer bespoke surveys, e.g. detailed face-to-face, telephone interviews with clients, client focus groups etc.

Prices start at £2,000 per year for our entry level surveys.
Just published in Lexcel Link from the Law Society, the quarterly newsletter for Lexcel accredited firms and those seeking accreditation, is an article on client satisfaction surveys and their marketing value from IRN Director David Mort. To view a copy of the article click on the link.

IRN Research

Established in 1991 in the UK, IRN Research is a full-service market research consultancy and a member of the Market Research Society (MRS). IRN Research has a particular focus on the legal services sector offering a range of bespoke research services, on an ad-hoc and continuous basis, to law firms, solicitors, and legal services suppliers.

IRN publishes the UK Legal Services Market Report, a review of market trends and developments in the UK legal services sector.

For further information contact David Mort on direct line +44(0)24 7642 1821 or dmort@irn-research.com.

IRN Research, Concorde House, Trinity Park, Solihull, Birmingham, B37 7UQ, United Kingdom
Tel: +44(0)121 635 5210, Fax: +44(0)121 635 5211
URL: www.irn-research.com