Consumer Investments 2018

11 Nov 2018

New consumer investments report published

IRN Research publish a new consumer research report on Consumer Investments.  The aim of this report is to study how UK consumers behave when they make financial investments. Consumer investing behaviour is studied in terms of consumers who currently own investments and consumers who hold money in a form which could potentially be released to invest into investment products (e.g. held in cash or defined contribution pensions if the consumer is aged 55+). The report considers what types of assets consumers hold, how they purchase and invest and what factors influence their purchases. It also considers how consumer investment behaviour has been influenced by developments like fund platforms.


Almost 80% of consumers own consumer investments

The report found, for example, that 78% of consumers can be considered as Investors, that is they own one or more of three types of asset: risky investment products (e.g., equities, unit trusts, investment property, self-invested pension plans), cash or defined contribution pensions which they have the right to access and withdraw money from. Investors fall into two prime groups: Uncertain Investors (around one-in-four Investors) and  Positive Investors (around three-quarters of Investors).These two groups are differentiated by their attitudes to taking risks, their levels of wealth, financial knowledge, approaches to investing and their gender and social grade.

This report (77pp) and the detailed dataset of all survey results with a demographic analysis is available directly from IRN Research, priced at £2,500 (plus VAT) each.  Discounts for multiple report purchases, report only, dataset only, or purchases of extracts.

Through the year, other Consumer Research reports on financial service topics will be published, including first-time buyer mortgages, mortgage customer journey, pensions, and banking.  The discounted annual subscription to all reports is £16,250 plus VAT, plus there are discounts for purchasing only selected groups of titles.

Download a report description

Other consumer investment reports from IRN

Retail Financial Advisors

Retirement Planning

Pension Market



IRN Team

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