The UK River Cruise Survey is an annual online survey supported by many river cruise lines through the UK's leading trade association for sea passenger travel, the Passenger Shipping Association (PSA). The online survey survey attracts over a thousand responses with web links and email invitations from participating cruise lines. The results of the survey provides a fascinating insight into the motivations and perceptions of cruising in the UK market. The main results are published in the in the UK River Cruise Market report which goes on sale early the next year.
The survey can be found at http://www.irn-research.com/surveys/267ukriver2012.htm